Since the evolution of humanity, flavor has been one of the primary drivers of eating behavior. Even today, consumers' flavor preferences significantly drive their purchasing decisions that span across food, beverages, and even supplements. So, if you wish to deliver a supplement that your consumers love, you must pay attention to its flavoring and formulation. In this article, I aim at covering the “why” of flavors and their importance in the world of powder, liquid and chewable supplements.

· Distinct Flavors Can Offer A Competitive Advantage Unique proprietary flavors can give your supplement product line a competitive advantage by boosting your sales.

· Specific Flavors Can Generate Demand Spikes.

· Unique Flavors Can Provide Repeat Business .

· It Can Offer Higher Price Points .

· It May Offer You Cross-Selling Opportunity .